Sunday, September 18, 2016

American Girl Sold at Toys R Us?!

A tweet posted by Toys R Us alerted us to the fact that American Girl is now partnering with Toys R Us.

Some further research confirmed this, and gave us some more details. The partnership means you will soon be seeing "store in stores" inside many Toys R Us stores. The Wellie Wishers will be available for purchase for $60 and Truly Me dolls will also be sold for $115.
Sadly, this means there will most likely be no major reduction in price, so the only advantage will be the convenience of being able to purchase dolls outside of American Girl stores.

BeForever dolls will not be sold in Toys R Us stores. The 'store in stores" will also not feature any of the services available at American Girl stores, such as hairstyling or dining options. 

This change will start to be seen as early as late October, with locations being added in 2017.

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