Select Toys R Us stores had their grand opening of American Girl merchandise on October 29, 2016. Only certain stores stocked American Girl, so you might want to check on this website to see if the store nearest to you has it before you go. The store nearest to us did not stock the Truly Me items, so we drove up to Milwaukee the day after the release. The prices are all the same as they would be if bought directly from American Girl.
The American Girl section was right in front, and it was very well stocked, considering the fact that it was the day after the grand opening.